HanuMan vs. Adipurush : Unraveling Marketing Strategies and Pure Intentions
HanuMan vs. Adipurush : In recent times, the Indian film industry has witnessed the release of mythological epics that have stirred discussions and comparisons among audiences. One such film is “HanuMan,” directed by Prashanth Varma, which has garnered praise for its gripping plot and pure intentions. The comparisons with Om Raut’s “Adipurush” have been inevitable, leading to revelations about the divergent marketing strategies employed by the two films.
The Making of HanuMan:
“HanuMan,” directed by Prashanth Varma, stars Tejja Sajja in the lead role and boasts a cast including Amritha Aiyer, Varalaxmi Sarathkumar, Vinay Rai, Vennela Kishore, Satya, Getup Srinu, and Raj Deepak Shetty. Critics and audiences alike have lauded the film for its compelling narrative, but the inevitable comparisons with “Adipurush” have sparked discussions around the filmmaking and marketing approaches.
Divergent Marketing Strategies:
Varun Gupta, the marketing director of “HanuMan,” shed light on the stark differences in marketing strategies between “HanuMan” and “Adipurush.” Gupta revealed to Zoom TV that while “Adipurush” aimed to be the biggest Indian film based on an Indian epic, “HanuMan” took a different approach. The marketing strategy for “HanuMan” involved positioning the film as a small-budget production made with pure intentions, hoping for audience appreciation. Gupta emphasized the importance of tailoring marketing strategies to the unique attributes of each film, stating, “Every film needs to be pitched differently.”
Addressing Adipurush’s Criticism:
Gupta also addressed the criticisms and trolling that “Adipurush” faced, particularly for the caricature portrayal of characters, including Saif Ali Khan’s portrayal of Raavan. He noted that the audience’s reaction was a testament to the fact that a well-made and well-intentioned film would resonate with viewers. Gupta highlighted the difference in audience response, suggesting that people would have turned “Adipurush” into a 5000-crore film if they had liked it. However, the film faced backlash as people got offended by its portrayal. He emphasized that films based on religion, when made with pure intentions, would never go wrong.
The Power of Pure Intentions:
Gupta underscored the message conveyed by both “Adipurush” and “HanuMan” – that only good and well-intentioned films would attract audiences. He argued that even if a film revolves around the most significant deity in the country, it must be made well to capture the audience’s attention. The debacle of “Adipurush” served as a lesson, suggesting that entertainment value and emotional connection are paramount. Gupta concluded that people making films about religion with pure intention would never go wrong in resonating with the audience.
Early Screenings and Positive Feedback:
One key element that worked in favor of “HanuMan” was the strategic decision to conduct early screenings. Gupta revealed that the makers opted for early screenings, and the positive feedback received played a crucial role in building anticipation. By giving audiences a sneak peek and generating positive word of mouth, “HanuMan” managed to create a buzz without over-pitching the film. This approach aligned with the film’s positioning as a small-budget production, allowing it to rely on the strength of its narrative and pure intentions rather than extravagant marketing.
The Success of HanuMan:
Gupta attributed the success of “HanuMan” to its well-received early screenings, coupled with the film’s positioning as a small project made with pure intentions. By avoiding over-pitching and sticking to a marketing strategy that reflected the essence of the film, “HanuMan” managed to strike a chord with the audience.
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Conclusion :
The contrasting marketing strategies between “HanuMan” and “Adipurush” offer valuable insights into the nuanced world of filmmaking. The success of “HanuMan” not only showcases the power of pure intentions but also underscores the importance of tailoring marketing approaches to the unique characteristics of each film. As the Indian film industry continues to explore mythological narratives, the lessons learned from these experiences will undoubtedly shape future cinematic endeavors. “HanuMan” stands as a testament to the fact that, in the realm of filmmaking, a genuine connection with the audience and a compelling narrative can triumph over grandiose ambitions.
